A common misconception is that London is quiet and therefore buyers can easily find a ‘good deal’. The prime London property market is nuanced as real estate is ‘tightly held’ during times of price suppression. When prices soften through lack of the usual demand, sellers become less inclined to openly market their home. Lack of stock is the main issue for buyers seeking either a new home or rental investment. This complex environment is when a buying agent comes into their own, a trusted set of eyes and ears on the ground who can source the best opportunities, many of which are not readily available on the open market. To discuss the best investment opportunities currently in prime London, please do get in touch.