Acquisition . Refurbishment . Rental . Asset Management 
LCP Private: July Issue

A Note from CEO, Naomi Heaton 

Having visited the Channel Islands immediately post-Brexit vote, I was struck by the continued belief in Prime Central London residential (PCL) from both investors and blue-chip financial institutions. This positive stance is being reflected by our private clients, approaching us with investment mandates to capitalise on the strong currency-play.

For those concerned about the market following the vote, it is LCP’s view that the Private Rented Sector (PRS) in PCL offers strong upside now.
A flight to quality and the security of blue-chip tangible assets will be underpinned by the weak pound and a continuing low interest environment. The attractions of PCL as a centre of culture, excellence and education with absolute rule of law and title to property remain as strong as ever.  Following a period of below average growth due to the headwinds of the UK General Election, the introduction of Additional Rate Stamp Duty and the lead-up to the EU Referendum, we believe the market now represents a real opportunity for buyers.

Market News and Views

“While commercial property funds suffer from investors’ panic, the collapse in the pound has made Central London’s residential markets attractive.”
“Central London residential property is a global asset, in many ways divorced from what happens in the UK economy.”
Click here to read the full article

LCP's One Stop Service

Founded in 1990, LCP was probably the first buying agent and real estate investment advisory established in the UK. 

It is the only company to exclusively target the mainstream Private Rented Sector in PCL, an area where scarcity of stock coupled with international demand underpins long term price growth. LCP has a strong reputation in the market, optimising capital and rental returns with its unique one-stop service.
Unlike an Estate Agent, LCP only represents the investor's interest, acting to individual mandate. It accesses whole-of-market for the best opportunities, undertakes the development and design of the assets and provides a full letting and management service. It provides clients with a hassle free and accountable solution to investing in Central London residential. For more information, click here to download our brochure. 

LCP Moves into New Offices
LCP House, Ogle Street, W1W 6HU

If you visited LCP recently, you may have noticed we were outgrowing our Marylebone premises. As experts in spotting the next big investment opportunities, we followed our nose Eastwards in prime W1 and acquired an unmodernised 5 storey building in Fitzrovia, some two years ago. 

Completely rebuilt and refurbished (with only the facade left intact!), LCP's HQ can now be found in this fashionable part of PCL. With boutiques rubbing shoulders with Michelin starred restaurants and media and advertising giants running alongside some of London’s most famous shopping destinations,
 drop by and see us or click here to see pictures.

Case Study
Porchester Square, Bayswater, W2

Following the successful purchase of a previous property, LCP were approached by a client to acquire two additional units as rental investments. After shortlisting five strong potential opportunities, one of the selected properties was a one bedroom flat within a prestigious period terrace. Its prime location, overlooking a popular garden square, was set to appeal to the target rental market.

In order to maximise our client's returns, LCP undertook a complete refurbishment and interior design program. This included reorganising the space and raising the ceilings to their original height, to create a major impact and add to the property's re-sale potential.
Having come to the rental market just days ago, the flat has already received considerable interest. Not surprisingly, the client was very pleased to see a similar, modernised unit advertised for £999,950, 45% more that the original purchase price of his investment.  Click here to see other case studies

Latest design trends for the PRS

LCP targets Central London's blue-chip executive tenants. With tight rental budgets, the properties which let the best are small but well designed. Properties need stylish, sophisticated interiors, mirroring the look of a high-end boutique hotel suite. 

Design trends are currently awash with beige and grey. Once dismissed as dull, teamed up with the right accessories this colour now makes a contemporary statement, attractive to the mainstream tenant pool.  To create the 'luxury hotel' feel, LCP plays up the neutral colour palette with textured soft furnishings, velvet covered footstools, dark wood accents and bold feature walls. Artwork and finishing touches are also important, providing a home-from-home feel for a largely international tenant base, who move in with just a suitcase. To see how we are creating the right 'look' to maximise returns for our clients, click here to see our picture gallery.