Introduction

There is a distinct ground swell of interest in London Central as an alternative asset class. It is an intelligent, international, investment market which has a fairly low correlation with other asset classes and to the national domestic housing market.

It represents a world class, blue chip stock, which can provide significant performance and diversification benefits in a balanced portfolio. The shrewd investor will know that it has been a strong long term performer. In the medium term, it has continued to out-perform other asset classes. The future prognosis is equally promising.

The "halo" effect of the successful Olympic bid is likely to enhance values prior to 2012 and beyond. This will provide a further stimulus to the market.