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Central London is the business, social and cultural centre of the UK. Good property is scarce. There are some essential factors to consider in optimising your property investment.

  • Proximity to transport links with particular emphasis on access to the City (financial district) and Canary Wharf (business district) and to amenities such as good restaurants, art and culture.
  • A practical layout is more important than overall square footage. Space tends to be more important than number of rooms.
  • Properties need “an edge” such as outside space. Consider the neighbourhood, the building, the service charge, common parts and outlook.
  • Avoid buying into a new development unless it is exceptional. The inevitable premium paid for “newness” will disappear and the flat will have to compete with many other similar property investment units.
  • The rental market in Cental London is largely made up of corporate tenants, singles or professional couples, located to London through their jobs. They will be looking for one or two bedroomed flats, small terraced houses or mews properties.

As a result, the most robust rental sector of Central London in recent years has been the smaller flats, rather than high end properties, which appeal to a much smaller niche market.

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