Establish your parameters

Although geographically a small area, London Central is a series of micro-markets. This is due to the many different areas that make it a cosmopolitan whole and its diverse architecture, from purpose built studio flats to huge detached mansions.

The rental market in London Central tends to be made up of corporate tenants, located to London though their jobs. They are likely to be single or professional couples looking for one or two bedroomed flats or small terraced houses and mews property.

Since 9/11, rental budgets provided by their employers accurately reflect what can be obtained within the market, with little room for discretionary or luxury expenditure.

As a result, the most robust sector of London Central in recent years, both in terms of sales and rental has been the smaller flats rather than high end value properties, which appeal to a much smaller niche market.