Introduction

There is a distinct ground swell of interest in London Central as an alternative asset class. It is an intelligent, international, investment market which has a fairly low correlation with other asset classes and to the national domestic housing market.

It represents a world class, blue chip stock, which can provide significant performance and diversification benefits in a balanced portfolio. The shrewd investor is seeing the opportunity of a generation with the congruence of discounted prices, cheap debt and a soft sterling.

Investors have been holding back trying to call the bottom of the market, but with the renewed surge of interest, it is likely that the recent fall in prices is coming to an end and that the market will see a rapid reversal.

The "halo" effect of hosting the Olympic Games is likely to enhance values prior to 2012 and beyond. This will provide a further stimulus to the market.